Saturday, February 22, 2014

Commercial #2 Oikos Greek Yogurt Full House





a) I feel this commercial appeals to many such as old Full House goers, people who found John Stamos attractive, and people who are trying to eat right that tastes good. All in all, it goes to an older audience.



b) They use ethos by having a Full House "Reunion", a HUGE sex appeal technique that was pretty funny and humor to top things off



c) "Feel Your Pleasure" is used as a sex approach as being with an attractive women gives John pleasure and anyone else. What that are saying that you will enjoy their nonfat yogurt.



d) This commercial could be harmful for families because the sex appeal reference is not right for young audiences to watch.



e) i would give this commercial a 7 on manipulative. Who doesn't want that to happen to them, in all seriousness, with such humor, ethos and ___, who wouldn't want to go buy this product.



f) As a society we like anything that can "pleasure" us. Sex is what is often portrayed in commercials now a days so why not reference it up the wazoo.

1 comment:

  1. I agree with the sex appeal and it is funny. It is harmful because it is implying that she was going to use her mouth to clean the yogurt out of his pants.

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